In this commercial, Audi used two obvious propaganda techniques. The first one is Ad hominem; which they attacked their rivals carmaker companies like BMW, Lexus, and Mercedes Benz, by stating that the “owners” of those cars were not satisfied for they were told that would have been a privilege to have one of those BMW, Lexus, or Merc. The other technique they applied in the commercial was “Join the Crowd”; in the middle of the commercial, after the non-Audi owners complained about their cars; they were putting on their smiling faces when they saw an Audi passed by; which applied to consumers that driving Audi vehicles is a right thing to do; and more importantly, a easy and happy way to be better-off.
How ironic that now they are "told" to buy an Audi.
ReplyDelete